Budapest, HU. / London UK. : SEON, the fraud fighters, today announces its partnership with Playtech, the gaming software developers. The online gambling market is experiencing a meteoric rise (expected to reach $1 trillion this year). However, the sector is becoming an increasingly high target - even before the pandemic, a 2019 study found that one in 20 online gaming accounts were associated with a fraudster. By joining forces, SEON and Playtech aim to significantly reduce this number.
As part of the deal, Playtech will integrate SEON with its award-winning IMS platform, enabling it to enhance data enrichment via email, phone or IP analysis. The phone API aggregates data sources, including social media accounts, to confirm identities and flag suspicious users. This makes it supports and complements KYC checks carried out by Playtech’s customers.
When it comes to making transactions, Playtech’s partners will benefit from improved credit risk assessments, and unlock a wealth of additional data about any potential customers which will in turn reduce time spent tracing applicants to confirm their identity. For swift yet secure compliance, SEON aggregates information in close to real time from live open-source databases. This means that connections are anonymous, and SSL protected, while no logs or sensitive information of players is stored, for data protection compliance.
Mark Jones, SAAS Commercial Partnerships and; Research Manager at Playtech, said: “Our vision at Playtech is to remove barriers for our customers, particularly when it comes to technology, while keeping them at the forefront of innovation. That’s why we’re committed to offering industry-leading products and content, but also best-in-class security and peace of mind too. It therefore made perfect sense to partner with SEON, who can offer us exactly that. Their commitment to minimising fraud is key at a time when our industry is seeing unparalleled activity from fraudsters.”
Tamas Kadar, CEO and Co-Founder at SEON, said: “We’ve all seen the impact that the pandemic has had on fraud, and the gaming industry has been severely hit. That’s why it’s critical that companies prevent attacks from cyber criminals, rather than deal with the fallout when it's too late, and why Playtech has made the move to integrate our Intelligence Tool as part of our ongoing partnership. We look forward to working together long into the future.”