SEON’s ‘Behind The Pain’ web series has been named as an ‘Honoree’ at this year’s Webby Awards, the leading international award show that honors and recognizes excellence across the Internet. The recognition validates the company’s willingness to differ from its peers when it comes to its content marketing activities.
On the back of its record-breaking Series B announcement, SEON continues to stand out as a trailblazer in the world of fraud tech and cybersecurity. Now, the global fraud fighters’ original web series, ‘Behind The Pain’, which was filmed alongside Hungarian meme legend, András Arató, also known as ‘Hide the Pain Harold’, has been listed as an ‘Honoree’ at the 26th Annual Webby Awards.
The series was recognized in the ‘Comedy (Branded) Video’ category. The hotly contested category saw entries from major players in the world of content, including Apple TV+, Comedy Central and The Simpsons. In a true David vs Goliath tale, SEON’s series, which was produced entirely in-house was voted as an ‘Honoree’ alongside submissions from the likes of Netflix, AT&T and global advertising agency, BDDO. The leading awards are presented by the International Academy of Digital Arts and Sciences and judged by its 2000+ member body.
In addition to its recognition at the Webby Awards, SEON’s inventive video campaign continues to be well-received online. The online series has already garnered nearly 200,000 views on YouTube alone. This level of success is testament to the originality and creativity of the series, which was developed by the company’s Creative Director, Video and Audio, Michael Beddoes, an experienced creative, writer and producer.
Speaking on the announcement, Michael Beddoes commented: “On paper, András and SEON might seem totally different, but scratch beneath the surface and you begin to realize how much they have in common. András and SEON are both Hungarian cyber sensations, so pairing them together made absolute sense. I’d go as far as to call them web experts, who have witnessed the transformative power of the Internet first hand.
“At SEON, we’re always looking to create content that strikes a balance between being entertaining and being informative. I think we’ve found that perfect sweet spot with the ‘Behind The Pain’ series. As a client-focused company, we’re daring to be different and want to raise awareness in totally different ways to our competitors. Receiving an endorsement by the Webby Awards is testament that this approach is working and highlights the tremendous work being done by our team of internal content creators.”
As mentioned, acknowledgement at this year’s Webby Awards comes on the back of SEON’s record breaking $94m Series B raise in April. The major investment, led by Silicon Valley-based, IVP will help the company as it continues to expand operations in North America, LATAM, and APAC. As a result, the company is now primed for another year of strong growth as it fulfills its core mission of democratizing the battle against online fraud.
To watch the ‘Behind The Pain’ series, please visit: https://www.youtube.com/playlist?list=PLXBRKOfNqa7Nbp8wI8luYx26ng2d4jzVD