As part of its continued efforts to democratize the fight against online fraud for businesses of all sizes, SEON has officially launched a ‘forever free’ version of its industry-leading fraud prevention platform accessible to any online business.

Since its inception, SEON has been making effective online fraud prevention more accessible for all businesses operating online. Now, the company has taken the next step in that mission by announcing a ‘forever free’ version of its online fraud prevention platform. The free plan will help SEON to support businesses across countless verticals, including iGaming, payments, BNPL, online lending, as well as crypto exchanges, and marks a significant advancement in the company’s commitment to building a fraud-free world.

Simply put, SEON is not a typical fraud prevention company. The business operates on a product-led growth (PLG) strategy, which is a first within the broader online fraud prevention space. What’s more, by offering its solution through a software-as-a-service (SaaS) model, SEON provides a platform that’s perfectly aligned with modern buying behaviours and highly accessible to businesses of all sizes. Now, by launching the free version of its solution, the company has gone further than ever before in opening access to a leading fraud prevention solution.

The exciting announcement will be officially made as part of SEON’s CEO and co-founder, Tamas Kadar’s Keynote Speech live at the Web Summit conference in Lisbon, between 1st to 4th November. The business has chosen to make the announcement at the conference to ensure the news reaches as many online innovators and start-up businesses as possible.

The free plan will support up to 2000 API calls each month at a rate of two queries per second (QPS). As such, the free version is an ideal solution for any small business that needs immediate and effective fraud prevention. The free version also includes email support from the company’s top-class customer success team. This leading team is made up entirely of ex-fraud managers with the expert industry knowledge to assist businesses as they tackle fraud head-on.

As always, all new SEON users can access the full power of the company’s fraud detection solution on a 14-day free trial. However, at the end of this trial, users will now be automatically moved onto a ‘forever free’ plan. Alongside this, SEON continues to offer its industry-leading Pro plan, which supports businesses that need to process volumes of transactions or data at speed. The Pro service is tailored to serve bulk API calls in real-time responses at 10 QPS, or even faster.

Speaking on the launch, Tamas Kadar CEO and Co-Founder of SEON commented: “We’re determined to tackle fraud head on. To do this effectively, we need everyone to have access to sufficient tools and education, and we have therefore chosen to launch a ‘forever free’ version of our platform. This version will help us to serve a greater number of online businesses than ever before, and it is a major step towards building a truly fraud free world.

“Research shows that online fraud rises in moments of economic strife. Therefore, as we brace for a downturn, the tools we use to stop online fraud need to become more robust. Sadly, for too long, this level of protection has only been available at a very high price point. That’s why for years, we’ve strived to make our service as accessible as possible. Through our ‘forever free’ option we’re able to go even further in that effort.”

“As a company, we make it tough for fraudsters by intelligently combining real-time social signals, phone, email, and IP lookup details with device intelligence and machine learning to uncover fraud patterns and discover revenue opportunities. We enable fraud prevention teams to go further with access to insightful, real-time data from one source.”

SEON’s latest announcement comes off the back of a busy period for the company. In the last few weeks, SEON has announced several important updates to its system, including the continuous improvement to the accuracy of its IP, BIN, email, phone, and platform checks. Fuelled by these updates, the company’s innovative platform continues to achieve exceptional results for its users.

This performance has been highlighted in several recent projects, including an exciting partnership with chargeback management service, Chargeflow. In the past couple of months, SEON has also achieved outstanding results through its partnerships with innovative SaaS anti-money laundering company, Lucinity and AI-powered decisioning platform, Provenir. In addition, SEON continues to operate as the go-to fraud prevention solution of choice for companies like Revolut, NuBank, Afterpay, Patreon, Sorare and mollie.