Milan – Nexi recorded a 122% increase in in-store mobile transactions using smartphones in Italy in 2021. The PayTech, which last year processed around 70% of all mobile in-store transactions in the country, has indeed been driving the development of a sector that has grown in Italy by 106% reaching a value of €7 billion, as confirmed by the data published today by The Innovative Payments Observatory of Politecnico di Milano.
86% of this amount, up from 84% in 2020, came from purchases made with card virtualization apps, such as Google Pay, Samsung Pay and Apple Pay, proving that these solutions are the preferred and most widely used ones for in-store mobile payments. Further confirmation of this is the 50% growth of Nexi cards registered on these mobile payment apps.
2021 also saw a major increase in the use of the more innovative digital collection solutions - 54% of merchant customers of Nexi's partner banks activated PayByLink, the service that allows them to use email or social media to send their customers a payment link. 32% of merchants equipped themselves with a Mobile POS, a device that enables immediate POS-smartphone pairing, which can be used on iOS and Android devices. There was also an 85% growth in the adoption of Easy Delivery and Easy Calendar, solutions that make it possible to receive orders and payments via social media and to create a digital calendar to make appointments and then pay either remotely or on site.
These figures testify to the fact that both individuals and businesses increasingly prefer highly innovative payment and collection tools that guarantee more speed, convenience and security, at a moment when digital payments are growing constantly - the number of transactions made with Nexi cards in 2021 in fact grew by 28% on 2020, with a sharper acceleration in the last quarter of the year (+30%).