Miconex’s Christmas competition will run across its 80 plus Town & City Gift Card programmes in the UK and Ireland – the winner receives £1000 in local gift cards. Fintech Miconex has launched its Christmas digital marketing campaign to boost the high street and encourage local shopping across the UK and Ireland.

Launching on the 7th November and ending on Monday 28th November, Miconex’s Win Your Dream Christmas competition is offering one winner £1000 of Town & City Gift Cards. Entrants can take part in the competition via the landing page winyourxmas.com.

The winner can select one or more gift cards for the 80 plus Town & City Gift Card programmes in the UK and Ireland, physical or digital, up to the value of £1000. Town & City Gift Cards can be spent with both national brands and local independent businesses, across sectors, including shopping, health and beauty, food and drink, leisure and attractions.

Miconex’s campaign comes on the back of August 2022 research from the fintech showing that almost a quarter of consumers plan to choose gift cards this Christmas to reduce waste and avoid buying unwanted gifts.

The research, conducted with 1500 consumers, employees and organisations, reveals that over 90% of consumers are planning to buy at least one gift card for Christmas 2022, with 38% of people saying they’ll buy between 4 and 6 gift cards.

Support for local is deemed to be at an all-time high with the GCVA reporting that 31% of gift card purchases in August 2022 were driven by a desire to support local businesses. In Miconex research, over 90% of people said they’re keen to support local businesses this Christmas.

Awards have been rolling in for Miconex and its economy boosting gift card initiative in 2022. The fintech picked up the Small to Medium Business of the Year at the 2022 GCVA Hall of Fame awards in September, and the Social Impact award at the Scottish Financial Technology Awards in October. Over 10,000 businesses are part of Miconex’s local gift card programmes, with over £25 million spent in local businesses to date.

Colin Munro is the managing director of Miconex and said: “Our Win Your Dream Christmas campaign links into a number of gift card sector trends, and findings from our 2022 research. 46% of the UK population say they are either slightly (35%) or significantly (11%) worse off. People are starting to feel the pinch and the last thing they want to do is waste money on gifts that friends and family don’t want or need.

“We found that participants use gift cards to ‘trade up’ and soften the blow on a product or experience that might normally be out of their reach. With a £1000 Town & City Gift Card, the winner can certainly ‘trade up’ on their Christmas gifts and experiences, whether that’s Christmas food, clothes, nights out or pampering.

“53% of consumers in our research said they’d spend a gift card on a treat. Giving someone a gift card is often the push they need to treat themselves. And that’s the thinking behind our Win Your Dream Christmas campaign. It’s giving a winner and their family the chance to treat themselves and have a really special Christmas.”