• The number of 55–64-year-old crypto investors grew by 361% between 2020-2025
  • Investors in the 65+ age group are the most active 
  • 35–44-year-olds are making the biggest crypto deposits – averaging £20k+

Cryptocurrency has been the remit of younger investors, more or less since inception. Reliant on technology and carrying a language all of its own, as the industry has grown it has remained entirely distinct from traditional investment portfolios, deterring more mature and established investors from dipping a toe. New research from crypto investment platform, ICONOMI, implies that this could be beginning to change. 

In the last five years (between March 2020 and March 2025), ICONOMI has experienced a change in customer demographic. While its largest customer group (35.5% of users) remains the 35-44 age group – those young enough to be au fait with crypto technology, yet old enough to possess disposable income – the company has seen notable growth in other customer categories. 

Crypto customer growth % by age:

  • 18-24 grew by 7680% (fuelled by a recent advertising campaign)
  • 25-34 grew by 478%
  • 55-64 grew by 361%
  • 65+ grew by 321%
  • 45-54 grew by 263% 
  • 35-44 grew by 218% 

Indicating that the largest original customer group is growing the most slowly, as customers from other age groups are switching on to the potential of cryptocurrency. However, what is perhaps more interesting is the activity within each of those age groups. 

Despite only making up 4% of ICONOMI’s customer base, the 65+ age group has the most active investors. In fact, the research revealed that 56% of them are active on a regular basis. Closely followed by the 55-64 age group, which make up 9% of ICONOMI’s customers, 55% of whom were active investors. 

Activity in the other age groups was as follows:

  • 45-54 - 50% active
  • 35-44 - 43% active
  • 25-34 - 35% active
  • 18-24 - 33% active

In cryptocurrency, it’s always been the younger generations that have been targeted, but this recent research into our customer base would imply that it’s no longer sensible to overlook the older generations.  Not only are more mature investors showing more interest in crypto, when they come on board, they seem to be more active. And they’re investing not insignificant amounts – while the 35–44-year-olds are still making the biggest deposits – averaging £20k+, those in the 45-65+ age group are still making deposits between £10-20k on average. So, while the 18-34s are the groups most associated with cryptocurrency investment, they have the smallest deposits (typically less than £10k) and are less active overall.