Iacopo Piersantelli
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London techies likely to be the winners in the jobs market

White collar vacancies - Capital sees direct employer ads dive by almost 70%

London techies likely to be the winners in the jobs market


Job advertisements from direct employers’ career portals have dived by just over two thirds (67%) in April compared with the beginning of the year. That’s according to a new analysis from the Association of Professional Staffing Companies (APSCo), the trade association for the recruitment sector. The APSCo London Covid-19 Vacancy Tracker uses data provided by business intelligence specialist Vacancysoft.

70% fewer hires, only the technology sector is spared.


According to the figures, there were 12683 professional vacancies in London with salaries of £40k or more in January. By April, this had dropped to 4161.

When analysing vacancies by sector it’s clear that technology is proving to be one of the most resilient. While areas like real estate & construction have seen recruitment collapse, tech companies have continued to hire. In fact, during April, technology roles accounted for over a third (35%) of all vacancies in London. The top five SMEs recruiting in the capital in April were all tech-focussed across sectors such as AI, fintech and gaming including up and coming to social media publishing platform EchoBox.

The expert comment.


Ann Swain, Chief Executive of APSCo, commented on the figures:

“While it’s clear from this data and our conversations with members that COVID-19 has meant hiring freezes in some sectors, this has by no means resulted in a complete standstill. Technology is obviously proving resilient but we have also seen hiring activity in finance, HR and digital marketing during the pandemic. As we emerge from the most stringent aspects of lockdown, we will begin to see hiring slowly increase although undoubtedly not at the same rate as previously.”


James Chaplin, Chief Executive of Vacancysoft, commented:

“Despite the harsh drop in vacancies displayed in our data, anecdotally, the feedback from the people we have spoken to is that the immediate freeze in hiring is thawing, and offers are being made, albeit with delayed start dates. It will be interesting to see how businesses attempt to resume operations in the coming months as the government slowly relaxes the lockdown."



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